Tom Holland’s Bero.Photo:Tom Holland/Instagram
Tom Holland/Instagram
Tom Hollanddesigned his beer company with himself in mind.TheSpider-Manstar, 28, stopped drinking in January 2022 and announced his non-alcoholic drink brandBeroon Oct. 15. On Tuesday, Jan. 7, it was revealed that the recently engaged star’s drink lineup will be available at Target stores nationwide.“When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand. I ultimately created Bero for myself because I was craving a product that helped me feel included,” Holland shared with PEOPLE about the drink’s availability at Target. “I wanted to build a brand that not only stands out but, most importantly, helps people to fit in. I’m so excited to bring Bero to Target, available to shop now nationwide.”Holland’s Bero is one of several health-focused celebrity-backed brands coming to the retailer.Kourtney Kardashian’sLemme Tonegummies,Blake Lively’s haircare lineBlake BrownandDwayne Johnson’sPapatuimen’s care collection are also sold at Target stores.Tom Holland and Zendaya at Bero launch event.Rommel Demano/BFA.com/ShutterstockHolland emphasized the importance of creating a non-alcoholic option that was something he wants to drink when talking toForbesabout the product launch in the fall.“When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in. My first year sober was really difficult, and had I had Bero, I think it would have been easier,” he told the outlet at the time.The star started working on Bero (pronounced as “beer-oh” or you can “say it how you like!” according to the brand’s website) in November 2023. “There’s no secret that as a celebrity, you’re constantly being offered these kinds of brand deals,” Holland toldForbes. “But I never found anything I felt particularly passionate about — until now.”Holland explained that he and his co-creator, longtime beverage marketer John Herman, were “absolutely grinding” over the last year to create three Bero drinks: Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat. Even Holland’s fiancéeZendayawas useful in the development process, but not in the way you might think.“Zendaya hates beer, like, absolutely hates beer. She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty’, and I was like, ‘Well, that’s probably not a good sign’,” Holland quipped.Zendaya during the 82nd Annual Golden Globes.Gilbert Flores/GG2025/Penske Media via Getty (2)Zendaya and Hollandfirst sparked romance rumorsafter being cast together inSpider-Man: Homecomingin 2016 but didn’t confirm their relationship for five years.Fast forward four years and on Sunday, Jan. 5, Zendayadonned what appeared to be a diamond ringfor the Golden Globes red carpet and a family source would laterconfirm to PEOPLEthat the happy couple are engaged and that Holland popped the question over the holidays.
Tom Hollanddesigned his beer company with himself in mind.
TheSpider-Manstar, 28, stopped drinking in January 2022 and announced his non-alcoholic drink brandBeroon Oct. 15. On Tuesday, Jan. 7, it was revealed that the recently engaged star’s drink lineup will be available at Target stores nationwide.
“When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand. I ultimately created Bero for myself because I was craving a product that helped me feel included,” Holland shared with PEOPLE about the drink’s availability at Target. “I wanted to build a brand that not only stands out but, most importantly, helps people to fit in. I’m so excited to bring Bero to Target, available to shop now nationwide.”
Holland’s Bero is one of several health-focused celebrity-backed brands coming to the retailer.Kourtney Kardashian’sLemme Tonegummies,Blake Lively’s haircare lineBlake BrownandDwayne Johnson’sPapatuimen’s care collection are also sold at Target stores.
Tom Holland and Zendaya at Bero launch event.Rommel Demano/BFA.com/Shutterstock
Rommel Demano/BFA.com/Shutterstock
Holland emphasized the importance of creating a non-alcoholic option that was something he wants to drink when talking toForbesabout the product launch in the fall.
“When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in. My first year sober was really difficult, and had I had Bero, I think it would have been easier,” he told the outlet at the time.
The star started working on Bero (pronounced as “beer-oh” or you can “say it how you like!” according to the brand’s website) in November 2023. “There’s no secret that as a celebrity, you’re constantly being offered these kinds of brand deals,” Holland toldForbes. “But I never found anything I felt particularly passionate about — until now.”
Holland explained that he and his co-creator, longtime beverage marketer John Herman, were “absolutely grinding” over the last year to create three Bero drinks: Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat. Even Holland’s fiancéeZendayawas useful in the development process, but not in the way you might think.
“Zendaya hates beer, like, absolutely hates beer. She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty’, and I was like, ‘Well, that’s probably not a good sign’,” Holland quipped.
Zendaya during the 82nd Annual Golden Globes.Gilbert Flores/GG2025/Penske Media via Getty (2)
Gilbert Flores/GG2025/Penske Media via Getty (2)
Zendaya and Hollandfirst sparked romance rumorsafter being cast together inSpider-Man: Homecomingin 2016 but didn’t confirm their relationship for five years.
Fast forward four years and on Sunday, Jan. 5, Zendayadonned what appeared to be a diamond ringfor the Golden Globes red carpet and a family source would laterconfirm to PEOPLEthat the happy couple are engaged and that Holland popped the question over the holidays.
source: people.com
