Photo: chef.pii/instagram
Miami chef andPink Saucecreator Chef Pii spoke to theWashingtonPostabout the backlash she’s received on the internet since her videos started going viral. Pii’s hot pink sauce, which sells for $20 per bottle, gets its color from red dragon fruit and is recommended for serving with foods like chicken tenders, burgers, burritos and salads.
Since Pii, 29, first posted about it in early June, viewers have complained about shipping issues and questioned whether Pii follows food safety laws.
“I’m a normal human being, and I woke up to a million insults,” she told theWashington Post.“The world is really curious about my creation. And they’re being malicious.”
Before it was available to the public, the chef faced backlash from viewers complaining that she was selling a sauce without saying what it tastes like.
“You cannot explain the flavor of the sauce because it tastes like nothing else,” she said inone video responding to criticismabout her vague description of the flavors. “It’s a mixture of sweet, spicy and tangy.”
Fans were only able to try the sauce themselves in the past few weeks. Pre-sale started on June 25 and the Pink Sauce didn’t start shipping until July 1, according to anarticlefrom The Daily Beast.
The general consensus from TikTokers tasting the dip? It tastes like a sweet and seasoned ranch with a watery consistency, according to users like@chrissamoneand@jade.amberrrrr.
Once the condiment arrived at customers' homes, complaints rolled in — but the personal chef was quick to make positive changes.
Consumers noticed that the bottles were mislabeled — the incorrect label read 444 servings when it should have read 444 grams and only about 30 servings. (Pii has since corrected it for new bottles.) Since the initial shipments, the creator said she switched to another shipping company because some customers complained that bottles leaked while in transit.
The sauce creator addressed these criticisms in aTikTok posted on Wednesday. “Alright y’all it’s time to acknowledge the elephant in the room,” she said in the video, which included several apologies. “I’m only human…this is a small business that is moving really, really fast.”
According to theWashington Post, Pii has exciting plans for the condiment. She fixed the labeling issue so all new bottles will have accurate numbers, and is now including thank you notes and an additional gift with purchase. She plans to cut down the cost of each bottle and dreams of partnering with a fast-food brand one day.
source: people.com
