Kraft Launches Plant-Based Mac and Cheese for the First Time.Photo:The Kraft Heinz Not CompanyKraftis stepping into the plant-based game.The Kraft Heinz Not Company, which is a collaboration between Kraft Heinz andNotCo, announced that a new Kraft mac and cheese will soon be available to plant-based eaters. Kraft NotMac&Cheese is the first non-dairy mac and cheese from Kraft in the 85 years since the product was first released.The boxes, which start rolling out late November into early 2024, contain no dairy and come in two flavors: original and white cheddar. According to a representative for the company, the vegan cheese sauce contains fava bean protein and coconut oil powder. Additionally, it does not contain artificial dyes, and it has “a similar taste, look and feel to dairy-based mac & cheese,” per the rep.NotCo makes other plant-based products like NotChicken and NotMilk.In September, Kraft made another exciting announcement.Spongebob-shaped mac and cheese hit grocery shelves for the first time in a decade.The Nickelodeon character’s mac and cheese returned after thousands of emails to their CEO, aChange.org petitionand social media pleas, per a statement from the brand. The Spongebob macaroni has not been “widely available to consumers in the last decade,” a Kraft representative told PEOPLE at the time.Kraft Launches Plant-Based Mac and Cheese for the First Time.The Kraft Heinz Not CompanyEach box is chock full of Spongebob, Squidward, Patrick and Gary-shaped noodles and the familiarKraftflavors of the normal macaroni and cheese. The nostalgic noodles are sold in the classic blue box or Easy Mac cups in packs of four.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.August saw another innovation from the brand — this one geared towards college students.The College Care Pack offered a whopping 30 Kraft Mac & Cheese Easy Mac Cups, “one cup for every day” during the first month of college. Along with the cheesy meals, it also included an “all-in-one reusable silverware set,” per a release.Kraft Launches Plant-Based Mac and Cheese for the First Time.The Kraft Heinz Not CompanyDuring a time when college students become “overwhelmed and homesick,” the brand’s back-to-school offer aimed to help young adults ease back into the school year with comfort snacks.“This new packmakes easy, cheesy, and delicious meals more accessible than ever before,” the company’s statement read.
Kraft Launches Plant-Based Mac and Cheese for the First Time.Photo:The Kraft Heinz Not Company
The Kraft Heinz Not Company
Kraftis stepping into the plant-based game.The Kraft Heinz Not Company, which is a collaboration between Kraft Heinz andNotCo, announced that a new Kraft mac and cheese will soon be available to plant-based eaters. Kraft NotMac&Cheese is the first non-dairy mac and cheese from Kraft in the 85 years since the product was first released.The boxes, which start rolling out late November into early 2024, contain no dairy and come in two flavors: original and white cheddar. According to a representative for the company, the vegan cheese sauce contains fava bean protein and coconut oil powder. Additionally, it does not contain artificial dyes, and it has “a similar taste, look and feel to dairy-based mac & cheese,” per the rep.NotCo makes other plant-based products like NotChicken and NotMilk.In September, Kraft made another exciting announcement.Spongebob-shaped mac and cheese hit grocery shelves for the first time in a decade.The Nickelodeon character’s mac and cheese returned after thousands of emails to their CEO, aChange.org petitionand social media pleas, per a statement from the brand. The Spongebob macaroni has not been “widely available to consumers in the last decade,” a Kraft representative told PEOPLE at the time.Kraft Launches Plant-Based Mac and Cheese for the First Time.The Kraft Heinz Not CompanyEach box is chock full of Spongebob, Squidward, Patrick and Gary-shaped noodles and the familiarKraftflavors of the normal macaroni and cheese. The nostalgic noodles are sold in the classic blue box or Easy Mac cups in packs of four.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.August saw another innovation from the brand — this one geared towards college students.The College Care Pack offered a whopping 30 Kraft Mac & Cheese Easy Mac Cups, “one cup for every day” during the first month of college. Along with the cheesy meals, it also included an “all-in-one reusable silverware set,” per a release.Kraft Launches Plant-Based Mac and Cheese for the First Time.The Kraft Heinz Not CompanyDuring a time when college students become “overwhelmed and homesick,” the brand’s back-to-school offer aimed to help young adults ease back into the school year with comfort snacks.“This new packmakes easy, cheesy, and delicious meals more accessible than ever before,” the company’s statement read.
Kraftis stepping into the plant-based game.
The Kraft Heinz Not Company, which is a collaboration between Kraft Heinz andNotCo, announced that a new Kraft mac and cheese will soon be available to plant-based eaters. Kraft NotMac&Cheese is the first non-dairy mac and cheese from Kraft in the 85 years since the product was first released.
The boxes, which start rolling out late November into early 2024, contain no dairy and come in two flavors: original and white cheddar. According to a representative for the company, the vegan cheese sauce contains fava bean protein and coconut oil powder. Additionally, it does not contain artificial dyes, and it has “a similar taste, look and feel to dairy-based mac & cheese,” per the rep.
NotCo makes other plant-based products like NotChicken and NotMilk.
In September, Kraft made another exciting announcement.Spongebob-shaped mac and cheese hit grocery shelves for the first time in a decade.
The Nickelodeon character’s mac and cheese returned after thousands of emails to their CEO, aChange.org petitionand social media pleas, per a statement from the brand. The Spongebob macaroni has not been “widely available to consumers in the last decade,” a Kraft representative told PEOPLE at the time.
Kraft Launches Plant-Based Mac and Cheese for the First Time.The Kraft Heinz Not Company
Each box is chock full of Spongebob, Squidward, Patrick and Gary-shaped noodles and the familiarKraftflavors of the normal macaroni and cheese. The nostalgic noodles are sold in the classic blue box or Easy Mac cups in packs of four.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
August saw another innovation from the brand — this one geared towards college students.
The College Care Pack offered a whopping 30 Kraft Mac & Cheese Easy Mac Cups, “one cup for every day” during the first month of college. Along with the cheesy meals, it also included an “all-in-one reusable silverware set,” per a release.
During a time when college students become “overwhelmed and homesick,” the brand’s back-to-school offer aimed to help young adults ease back into the school year with comfort snacks.
“This new packmakes easy, cheesy, and delicious meals more accessible than ever before,” the company’s statement read.
source: people.com
