Italy is acoffee country , and a discern one at that . While Starbucks might carry Italian - dash joint , that does n’t mean the U.S. chain is necessarily befit to an Italianaudience . For the brand ’s first store in Italy , Starbucks is debuting something a little different . The troupe ’s new location in Milan will chuck the Frappuccinos for new menu point like cocktail , wood - give the axe pizza , and ice pick , allot toForbes .
TheStarbucksReserve Roastery is located in the Palazzo delle Poste , a historical former post office . It has a legal profession that brag a 100 - cocktail computer menu inspire byaperitivo , the Italian concept of a well-chosen hr with blistering potable and easy snacks . It offer up food by noted local bakerRocco Princi , baked on - site in a wood - fired oven , include the Italian breakfast favorite nut in purgatory , pastry , and pizza pie . Customers can also take their coffee in the soma of an affogato — a scoop of ice-skating rink cream topped with hot espresso .
The palatial distance includes a 22 - foot - tall rotating roasting cask , bars topped with Tuscan marble , a handcraft mosaic marble floor , and an outside terrace .
It ’s Starbucks ’s third Reserve Roastery , the company ’s more upscale , experiential locations where client can observe their dome being roasted , see about the coffee - making process , and enjoy food for thought and drinks thataren’t availablein other locations . There are also Reserve Roasteries in Seattle and Shanghai , the latter of which is presently the largest Starbucks in the world .
The lavish experience does n’t come cheap , at least liken to other cafes in the field . Reutersreports that a consumer group in Italy has already file a complaint over the fact that Starbucks charges far more than its neighbors — a Starbucks cappuccino in Milan goes for € 4.50 ( $ 5.21 ) liken to the € 1.30 ( $ 1.50 ) average .
[ h / tForbes ]
