“ Today , we ’re denote a new ad data format called side rails , ” Google announced on ahelp pagefor WWW developers . “ Side track are ad that stick to the side of your pages when they ’re viewed on widescreen gadget , such as desktop . ”
Side rails will start appear automatically on websites that have sure configurations enable in the Google AdSense service . They ’re a play , very welcome addition to those advertizing that pop - up on the top or bottom of a web page and follow you around , which are called “ anchor advertizing . ”
I recognize what you ’re thinking . “ Those ground tackle ads are great ! I love the way they take up space on my covert and protect me from seeing the content I clicked on . I just wish well they showed up in more places . ” Well your prayers have been answered , and we ’re finally have more of them .
Photo: LightField Studios (Shutterstock)
There are already ads that show up on the sides of webpage that often get called side runway , but the difference with Google ’s iteration is these are a snatch more dynamic , and as you scroll down they ’ll come along with you for the drive , rather than staying in one place as you scroll .
The good part is you only have to wait a few more week to see them , because Santa is bring in the side rails just in prison term for Christmas . It ’s an advertising miracle .
AdvertisingAlphabet Inc. Digital marketingGoogleGoogle Ads
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