It ’s toughened to imagine data processor and robots and electric wiring being racist but a Harvard report has found “ meaning favouritism ” in advertizement solvent depend on the perceived race of the name you search for . name typically associated with black people produce more advertizing related to criminal offense . Searches for white name would be harmless .
But is that Google being racist ? Or the the great unwashed ( that would be us ) using Google who are racist ? Sweeney suggests that Google ’s algorithm to display advertizing may have found a sure ad getting more click versus another advertising when searching the same name . EVERYBODY IS A RACIST . [ BBCviaGeekosystem ]
Update : A Google voice pass along Google ’s official statement :
AdWords does not conduct any racial profiling . We also have a policy which submit that we will not allow ads that recommend against an organization , soul or group of mass . It is up to single advertizer to resolve which keywords they require to opt to activate their ad .
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