Apple’s Design Team Turns Up to Collect Award for First Time Ever

It ’s no surprise to get a line that Apple continually wins intent awards around the world . Until now they ’ve usually gone uncollected , but last night Jony Iveshipped out his entire senior design squad to Londonto pick up two gong — and perhaps indicate that his influence is more important than ever .

Apple was make the best brand and the in force purpose studio of the last 50 twelvemonth at London ’s Design & Art Direction ( D&AD ) awards . While I ve normally ignores such events , he show up in Battersea Park , London , to collect the awards — along with all 16 of his senior design team . According to the Evening Standardit ’s the first time the designers have ever attended an awards ceremony .

The move no doubt hint that I ve is perhaps the most important figure at Apple . While Tim Cook may officially be at the helm , it ’s well - know that Jony was highly close to Steve Jobs . Indeed , speak to biographer Walter IsaacsonJobs take down that “ there ’s no one who can tell [ Jony ] what to do . That ’s the way I set it up . ” intelligibly , that ’s the way it ’s stay . [ Evening StandardviaVerge ]

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