Apple Increased Mac Sales For the First Time Since 2012

For the first time in two years , Apple has seen an increase in sales of its Mac computers . Not just an increase ; a nearly 20 per centum jumping over a year ago . That ’s … variety of nuts ?

If you ’re followingtoday ’s earnings news , you ’re in all likelihood make up more attention to the disc - setting revenue ( $ 57.6 billion ) and quarterly gigundo profit ( $ 13.1 billion ) the company hauled in . Or possibly you ’re focalise on the fact that its iPhone sales of 51 million iPhone did n’t match Wall Street ’s gallant prospect . But the most interesting number in the report card is the return of the Mac , a partitioning that ’s spend the last couple of years in steady decline .

In fact , the last metre Apple managed to improve class - over - year Mac sale — October of 2012 — it was a bare one pct addition . The quarter before that , an anemic two per centum . And ever since , a down slope that render no actual intellect to run correct . Theoverall personal computer securities industry diminish seven percentin 2013 . And yet !

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It makes the most sense topoint to the Mac Proas the line ’s white horse , as it get its first refresh in old age and years and looks a bit like a deoxyephedrine can . But remember , too , that the retina MacBook Pro gota significant price cutin the last quartern . And that Windows 8 has , moderately or not , been encounter with less than open weapons system by personal computer enthusiasts .

https://gizmodo.com/the-brilliant-insanity-behind-the-new-mac-pros-design-512574427

In fact , that might be the real fib behind the Mac ’s revival meeting . It ’s not so much that iPad sales have n’t cannibalize Mac sales as badly as one might have thought ; it ’s that Mac sales are chewing up sections of the market — the professional , the disaffected Windows users — that have n’t been as ripe for the taking until just now .

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