Sportswear and horseshoe maker Adidas has allegedly canceled a healthy $ 10 million iAd due to “ control issues ” that could not be resolve with Apple or its chief executive officer , Steve Jobs .
From the “ well , that ’s nothing newfangled ” class , the hearsay is that Adidas had no less than three originative intent rejected by Apple , with the money quote mark the ending of the relationship being “ Apple CEO Steve Jobs was being too much of a control freak . ”
If true , this would be the 2d major brand to draw out of the iAds program this twelvemonth . Earlier this summertime , Chanel also withdraw for reasons unnamed , although estimate from what other advertisers have purportedly said about iAds it was most likely do to control issue as well .
ascendancy seems to be working for Apple with its operating system and hardware — will the same be said of its maraud into the advertising space ? [ Business InsiderviaAppleInsider ]
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