Do n’t count Geoffrey the Giraffe out just yet .

A new account inBloombergsays Toys “ R ” Us is make programme to come back this vacation time of year with a new website and half a twelve stores across the country .

You may call back that last year , plaything “ universal gas constant ” Us shaver ( and kids at warmness ) suffered a loss after the plaything chainannouncedit was declaringbankruptcyand would be shuttering about 800 storage within the United States . A calendar month - longlegal battleensued with the approximately 30,000 former employees who were put down off in the summer of 2018 without any severing or benefits , leave in a $ 20 - million severance monetary fund that was sanction in November .

A look inside a Toys “R” Us store during the massive store sales in 2018.

A look inside a Toys “R” Us store during the massive store sales in 2018.Photo: Getty Images

https://gizmodo.com/the-massive-toys-r-us-going-out-of-business-sales-begin-1823953347

The original plan was for the fellowship to hold a failure vendue for everything — include the brand name and intellectual place asset — but the auction was canceled last moment as debitor chose tokeep world-wide licensing rights(there are still stores undecided in other land ) and one solar day endeavor to relaunch in the U.S. Now , allot to Bloomberg , those plans are go into action .

Former toy dog “ R ” Us administrator and current Tru Kids Inc. CEO Richard Barry has reportedly been pitching the idea to reopen several computer memory at cardinal localization across the U.S. , as part of an overall rebranding and repackaging of the miniature retailer . The entrepot would be small than the original great box ones , prioritize “ experience ” like play areas , and would be unite by a site sell its commodity .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

A representative for Tru Kids decline to comment about the situation to Bloomberg , saying the company was n’t ready to share its U.S. architectural plan yet . But if they do move forward with open new stores , the openhanded doubt is : Why now ? The clause says it ’s because executives thought reviving the brand was a better approximation than selling off the plus … a decision could be partially inspired by the impassioned response from rooter when the stores closed in the first place .

There is still some uncertainty , of path . Not only does Tru Kids have to convince investor that diddle “ R ” Us stores should come back in the first place , but they also have to get toy dog manufacturers onboard … which not all of them may be . If the plan is successful , we could see several Modern toy stores across the country , just in time for the vacation season .

For more , make indisputable you ’re following us on our new Instagram @io9dotcom .

William Duplessie

Toys

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